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About Welby

Why we do what we do

Our passion and expertise in human-centered organizational development, workshop design and facilitation, and talent management will help you create impactful workplace well-being programs to ensure your organization the best possible outcomes.

Our Values and Philosophy

We thrive with the values of

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Fun and Happiness

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Our Work Philosophy

Great work with great people.

We believe that in order to do great work, we have to involve great people. Competencies are helpful in identifying and developing talents. Work should encourage connection and choice and be anchored in shared values and goals.

People as adults; people as partners.

We believe that people are professionals and have the capability to reason and choose for themselves. In this premise, as organizational development facilitators and coaches, we collaborate with our clients to co-design solutions that will benefit them and their organization–allowing clients to be the experts of content and information and Welby as the experts of the process.

Curiosity drives creativity.

As a learning company, we highly value curiosity and creativity to guide us and our clients through human-centered design thinking processes. We welcome questions and feedback with open arms and we work best with data- and fact-driven insights.

Culture is ever-evolving.

We believe that culture is dynamic and people and processes are capable of responding and adapting to internal and external forces to remain resilient to changes.

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The Founders

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Kirstin Leigh L. Pareja, ACC

VIA Strengths - Spirituality, Love of Learning, Gratitude, Curiosity

Krz is an Associate Certified Coach conferred by the International Coaching Federation and a Human Resource and Organizational Development Practitioner. In her 11 years of career experience, she gained exposure in the fields of Human Resource Development, Learning and Development, Project Management and Community Development across corporate, non-profit, and start-up sectors and is very keen to share her knowledge and learnings around these areas. As a well-being advocate, she has helped create programs and policies and delivered trainings, workshops and talks about several components of well-being such as strengths, resilience, emotional intelligence, and positive relationships.

Mitz S. Serofia, MD profile picture

Mitz S. Serofia, MD

VIA Strengths - Persistence, Critical Thinking, Perspective, Leadership

He is currently a Psychiatry resident at West Visayas State University Medical Center in Iloilo City. He previously served as a public physician in Ibajay District Hospital, Aklan. At the same time, he was appointed as the technical advisor of the mental health program for hospital employees in the province. In 2015, he founded one of the longest-running youth mental health initiatives in the region: Project KaleidosCOPE. Supported by multiple stakeholders, including the region's health department, Project KaleidosCOPE is a mental health program which seeks to enhance the mental well-being of the youth through cognitive, behavioral, social and emotional learning interventions that promote resilience and positive coping. Mitz is a fellow of the Young Southeast Asian Leaders Initiative (YSEALI) under two programs on Public and Mental Health, and Enhancing Human Capital for Health.

Our Coaching Partner

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Haraya Coaching has built partnerships with over 90 business customers and close to 600 coaching clients, borne out of a deep understanding of every single team and individual we have ever had the privilege of meeting. We take pride in designing and providing relevant programs best suited for a diverse set of people, at every phase of their transformation – from sustainable learning programs, robust leadership development practices to team and culture dynamics approaches.

Today, we are a group of more than 40 coaches strong, rich in perspective, years of service and leadership across various industries and backgrounds. We have stories to tell but we are more interested to hear yours.

Get Started with Welby

Keep that competitive edge and spark going.